郵件是外國(guó)人使用最廣泛的交流工具，很多會(huì)議、商業(yè)邀請(qǐng)等等涉及時(shí)間地點(diǎn)的通知都是通過郵件通知的，所以外貿(mào)企業(yè)利用郵件營(yíng)銷推廣也是一個(gè)常見也非常實(shí)用的手段。那么促銷郵件怎么寫？今天教大家寫一封外貿(mào)營(yíng)銷郵件，也提供幾個(gè)外貿(mào)營(yíng)銷郵件范文模板給大家看看。

外貿(mào)促銷郵件模板

首先，外貿(mào)郵件營(yíng)銷的內(nèi)容要具備以下要素：

1、制造緊迫感

有緊迫感的郵件主題，能提高郵件的打開率，用上一些表示最后期限的詞語，比如“僅限今天”或“24小時(shí)后結(jié)束”等。促使讀者趕快行動(dòng)，而不是直接忽略關(guān)掉信件。

2、用具體數(shù)字

許多企業(yè)發(fā)的郵件主題意義不明確，因此有數(shù)字和具體數(shù)據(jù)的字眼會(huì)在一堆郵件中被留意到。在主題中使用數(shù)字是一個(gè)提高郵件打開率的方法。寫上一個(gè)關(guān)于折扣、優(yōu)惠或是特別的資源，比如“超過2000人參加了此次活動(dòng)”，會(huì)讓人覺得這次活動(dòng)非常盛大，也會(huì)提升可信度。

3、讓人覺得這封郵件很特殊

標(biāo)題中加入一些感覺比較特殊的字眼，比如“只通知你”“你的獨(dú)家信件”“給你的禮物”“專屬邀請(qǐng)函”“私人邀請(qǐng)”等等。郵件營(yíng)銷做“標(biāo)題黨”是很正常的，因?yàn)槭滓屓讼却蜷_你的郵件才能有后一步的發(fā)展。

4、關(guān)鍵詞放首位

研究表明，超過40％的電子郵件會(huì)在移動(dòng)設(shè)備中被打開，而移動(dòng)設(shè)備屏幕一行最多只能顯示4-7個(gè)詞。所以，把郵件的關(guān)鍵詞放在前面能更好的傳達(dá)郵件的信息，促使人打開郵件。

5、主題行中的個(gè)別詞

使用“Sale”（促銷）“New”（最新的）或“Video”（視頻）“Free”（免費(fèi)）“Today”（今天）“Re：”（轉(zhuǎn)發(fā)）等這些詞可以提高郵件打開率。

下面提供幾個(gè)外貿(mào)營(yíng)銷郵件范文模板：

1、比較簡(jiǎn)潔的開發(fā)信模板

We, Co. Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts, etc.

Hope to establish business relationship with you!

Should you wanna know more about our company, pls visit www.xxx.com.

Any comments, that’ll be appreciated!

Thanks,

2、向海外買家推銷商品

Dear Sir,

May 1 Inquiries regarding our new product, the Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market – that it is the best mountain bike available. Enclosed is our brochure.

Yours faithfully

3、介紹公司強(qiáng)項(xiàng)以及寄送樣品

Hi Sir,

Glad to hear that you’re on the market fortire valves.

We specialize in this field for several years, with the strength of, with good quality and pretty competitive price.Should you have any questions, pls do not hesitate to contact me.

FREE SAMPLES will be sent for your evaluation!

Tks & br

4、介紹公司的大客戶

Hi Matthew,

Glad to hear that you’re on the market for items.

This is from in China. We specialized in for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in attachment.

An American guy purchased this model in BIG quantity last year.

I would like to try now, if it’s suitable for Europe.FREE SAMPLES can be sent on request.

Call me, let’s talk more!

Thanks and best regards,

6、如果沒有回應(yīng)，持續(xù)發(fā)郵件

Dear,

Sorry to trouble you again!

Please find my mail below.

Could you please kindly check by return today? Because we’ll be on holiday from May.1st to 3rd.

Thank you in advance!

Best regards,

7、再次聯(lián)系，介紹其他的熱銷產(chǎn)品

Hi,

Me again.

Did you already receive my mail dated on ?

Now, I’d like to recommend a HOT-SELLING ITEM to you! Another US customer in Chicago gave me a big order in this model. Would you like to have a try in you state?

Please find the photos with manuel in attachment.

FREE samples already prepared, and will be sent to you asap.

Hope we can deal!

Kind regards,

8、介紹新產(chǎn)品

Hi sir,

Glad to inform that we already developed a unique model, Mini cell phone charger, which good for promotion!

We’d like to highly recommend this model to you, pls have a try in your local market if possible.

Enclosed the picture with technical info for your review.

Free samples can be sent on request!

Thanks and best regards,

9、問快遞賬號(hào)，送樣品的模板

Hi ,

Thank you so much for your kind reply!

Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok.

I’ll inform you the tracking number after parcel picked!

Please contact me if further questions.

Thank you!

Kind regards,

10、報(bào)價(jià)單模板

QUOTATION

IModel:

Item No.:

Size: 39mm(dia of head)*102mm(length)*37mm(dia of end)Weight: 95g

Photo: pls find the details in attachment

Packaging: 1pc/polybag/cartonPcs/ctn: 1000pcs/little bag

Ctn size: 38*30*12cm

GW/NW: 11kg/10kg

Q’ty/20’FCL: 14,000pcs; Q’ty/40’FCL: 28,000pcs

Payment terms: T/T(with 30% deposit)

Loading port: Guangdong/Guangzhou

Sample charge: FREE

Sample lead time: 1-3 days

Order lead time: 15-20 days

FOB price: USD2.20/pc

以上就是我提供的關(guān)于郵件營(yíng)銷的一些方法以及模板，郵件里至少要用最精簡(jiǎn)的詞匯提到自己公司或產(chǎn)品的優(yōu)勢(shì)，內(nèi)容不必太過冗長(zhǎng)，否則會(huì)降低閱讀欲望的。簡(jiǎn)單來說這是我的理解，希望這篇文章對(duì)大家有些幫助，也希望大家都能寫出回復(fù)率超高的開發(fā)信哦~同時(shí)也希望大家關(guān)注，為你帶來大量的外貿(mào)干貨。

如何運(yùn)營(yíng)電商平臺(tái)？（電商平臺(tái)運(yùn)營(yíng)方案計(jì)劃）

一、商品運(yùn)營(yíng)規(guī)劃

1、款式細(xì)分

爆款、利潤(rùn)款、引流款、形象款、體驗(yàn)款、清倉款

2、商品分析

往期商品數(shù)據(jù)、人群畫像、渠道畫像、爆品競(jìng)品對(duì)標(biāo)

3、產(chǎn)品定價(jià)

貨品成本、銷售目標(biāo)、客單價(jià)、競(jìng)品分析

二、運(yùn)營(yíng)目標(biāo)劃分

1、活動(dòng)規(guī)劃

拆解目標(biāo)、整體規(guī)劃、人員分工、活動(dòng)節(jié)奏

2、蓄力

商品優(yōu)化、客服培訓(xùn)、推廣優(yōu)化、內(nèi)容種草

3、預(yù)熱

拉新、沉默激活、氛圍營(yíng)造、效果檢測(cè)

4、引爆

活動(dòng)放量、數(shù)據(jù)跟蹤、尾款催付、客服轉(zhuǎn)化

5、收尾

商品返場(chǎng)、物流同步、好評(píng)回訪

6、復(fù)盤（數(shù)據(jù)）

運(yùn)營(yíng)維度、推廣維度、視覺維度、內(nèi)容維度

三、活動(dòng)規(guī)劃細(xì)分

1、主題

有記憶點(diǎn)、有熱點(diǎn)性、有辨識(shí)度

2、預(yù)算

商品、推廣、人力

3、玩法

營(yíng)銷工具、社群活躍、渠道推廣

4、節(jié)奏

預(yù)熱活動(dòng)、主場(chǎng)活動(dòng)、返場(chǎng)活動(dòng)

這個(gè)問題還有疑問的話，可以加幕.思.城火星老師免費(fèi)咨詢，微.信號(hào)是為: msc496。

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